Wayfinding — a hillside intervention by Catherine Griffiths
From Catherine Griffiths
The typographic logo for Athfield Architects is a field of letters set in the five weights Verlag, a typeface by Hoefler & Frere Jones.
Imagine then, this field of letters exploding high in the air, falling about a steep hillside, then rearranged to give some sense of direction up the 300+ step climb to New Zealand’s iconic architecture practice, Athfield Architects.
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nicole-seoulnu reblogged this from tamede and added:
I thought the first one was a baseball tee and the ball was floating in mid air. ….. but obviously not.
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tamede reblogged this from nicole-seoulnu and added:
Oh. How….nice.
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nicole-seoulnu reblogged this from tamede and added:
I really don’t know it said something about falling 300 feet so that makes more sense
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